Press Kit

Official materials for covering Cup Code and ROAR.

This page collects official descriptions, quick facts, features, links, images, logos, and contact information for journalists, creators, and partners.

Quick Facts

Basic Information

Studio Cup Code
First Game ROAR
Genre Survival Horror
Perspective First Person
Mode Single Player
Engine Unreal Engine 5
Target Platform PC / Steam
Languages Arabic and English
In-Game Setting Kijani Nyota Private Conservancy, Kenya
Timeline 2022
Official Descriptions

Copy-Ready Press Text

These descriptions can be used in articles, news posts, videos, and media listings with attribution where possible.

Short Description

ROAR is a cinematic first-person survival horror game set inside a Kenyan wildlife conservancy hiding a classified experiment that changed lion behavior.

Medium Description

ROAR is a first-person survival horror game set in 2022 within Kijani Nyota Private Conservancy, a remote wildlife reserve in northern Kenya. You play as Adam, an independent wildlife photographer who arrives after booking an exclusive luxury safari experience, only to discover that the reserve is nearly abandoned and the lions are not behaving like ordinary animals. They watch, wait, surround, and strike at the perfect moment.

Long Description

ROAR is built around vulnerability and tension instead of direct combat. There are no firearms and no traditional health system. If a lion catches you, you die. The player must manage stamina, use the flashlight carefully, hide in tall grass and abandoned structures, read environmental clues, and uncover the truth behind Project NEMEAN, a classified field experiment designed to study fear response, coordinated hunting behavior, and neurological adaptation in lions.

Features

Key Points About ROAR

These points summarize what makes ROAR distinct and press-worthy.

Cinematic first-person survival horror

Set in a private Kenyan wildlife reserve in 2022

Advanced lion AI based on stalking, flanking, and patience

No traditional health system

If a lion catches you, you die

Stamina and panic management

Flashlight and battery decision-making

Stealth and hiding in grass, buildings, and vehicles

Environmental tracking and investigation

Secret laboratories and abandoned facilities

Interconnected story around Project NEMEAN and L-01 / ATLAS

Media & Logos

Materials for Press Use

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ROAR Logo

ROAR Logo

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Key Image

Key Image

Main image suitable for coverage, articles, and feature pages.

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Studio Logo

Studio Logo

Cup Code logo for editorial and informational use.

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Studio Boilerplate

About Cup Code

Cup Code is a Saudi game development studio focused on building original cinematic experiences with clear identity, strong atmosphere, and globally marketable gameplay systems. The studio begins its journey with ROAR, a first-person survival horror game built around tension, vulnerability, and intelligent predator behavior.

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