About Us
Meet our team and our vision for game development
Our Story
Cup Code Studio is a Saudi game development studio based in Al Madinah Al Munawwarah. We believe games can create unforgettable experiences and turn creative ideas into immersive worlds.
Our team brings together developers, designers, and artists who work with passion to deliver high-quality games from the heart of Saudi Arabia.
We aim to contribute to the region’s game industry growth and create innovative experiences that can compete globally.
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Game in development
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First platform (Steam)
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Journey started
Our Vision
To become a leading game development studio in the Arab region, competing globally with innovative games that reflect our culture and amaze players worldwide.
Our Mission
Build high-quality games using modern technology, grow a professional team of Saudi talent, and contribute to the growth of the game industry in the Kingdom.
Our Values
Creativity, quality, commitment, teamwork, and passion. We believe in collaboration and continuous innovation to deliver exceptional play experiences.
How We Use AI
At Cup Code Studio, we use AI as an assisting tool in our pipeline, not as a replacement for human creativity or artistic/technical decision-making.
Why we use AI:
Reduce time
Lower cost
Speed up production
Improve efficiency
Reduce waste
With full commitment to:
Why use AI?
Speeds up early-stage exploration
Reduces repetitive busywork
Helps test multiple ideas quickly
Lets the team focus on creativity and key decisions
Practical outcomes:
Less development time
Lower project cost
More flexibility for iteration
Faster playable builds
AI Use Cases Inside the Studio
1) Game Development
- Early gameplay ideation
- Suggesting mechanics
- Core loop analysis
- Summarizing design docs (GDD-lite)
- Suggesting test cases (edge cases)
- Analyzing playtesting notes
No final design is approved without human review and real testing.
2) Image Generation & Visual Design
- Initial concept exploration
- Moodboards for art direction
- Exploring palettes, lighting, and compositions
- Fast ideation before manual execution
AI is used as a starting point only, not as a final asset. All final work is redrawn, edited, or manually produced by artists.
3) 3D Models
- Initial blockouts
- Exploring forms
- Silhouette suggestions
- Turning quick ideas into test models
We do not ship AI-generated models directly. Final 3D models are rebuilt manually and optimized for performance.
4) Animation & Direction
- Motion ideation
- Scene pacing analysis
- Previsualization (previs) support
- Exploring camera angles
Final animation is always human-made.
5) Audio & Music
- Early sound ideation
- Suggesting audio mood
- Organizing audio layers
- Noise reduction and cleanup
Final music and sound design are produced, reviewed, or redesigned by humans.
6) Programming & Engineering
- Suggesting code structure
- Initial refactoring drafts
- Log and error analysis
- Proposing technical solutions
- Generating testing checklists
No code is merged without human review and practical testing.
7) Documentation & Project Management
- Meeting summaries
- Organizing requirements
- Drafting documentation
- Prioritizing tasks
- Timeline planning support
8) Marketing & Content
- Initial copy drafts
- Headline suggestions
- Organizing content ideas
- Initial publishing plans
Final copy is always human-written.
How AI Helps Reduce Time and Cost
With AI assistance:
- We reduce manual hours in early phases
- We shorten trial-and-error cycles
- We reach playable builds faster
- We lower exploration and experimentation costs
This translates into:
- Lower budget
- Higher speed
- More flexibility
- Better delivery quality
Privacy and Intellectual Property
We don’t upload sensitive assets without approval
We don’t use client data to train any model
Respecting IP rights
Using licensed/allowed tools
Any final asset: is reviewed, edited, and approved by humans
What We Don’t Use AI For
We don’t ship final assets without human involvement
We don’t copy or reproduce protected works
We don’t use it to make final creative decisions
We don’t input API keys or sensitive data
We don’t use it in ways that violate laws or ethics
Summary
AI at our studio:
- An assisting tool
- A production accelerator
- A way to reduce time and cost
Not:
- A replacement for humans
- A replacement for creativity
- A shortcut at the expense of quality